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Why You Should Choose Zoho as Your CRM for Ecommerce Business

 

Having the best eCommerce customer relationship management tool is a must in the dynamic world of online shopping, where it can increase sales by 300% and customer retention by 27%. 

Not to mention the compounding benefits of automation and streamlined operations, it is estimated that the ROI on eCommerce CRM is approximately $8 for every dollar spent. 

However, not every CRM tool offers these benefits; you must find the best one out there.

We will go over what e-CRM is, why it’s important, how it helps eCommerce, and why Zoho is the best customer relationship management for eCommerce in this clear and to-the-point post. 

What is Zoho CRM?

Leading customer relationship management software, Zoho CRM, enables companies to improve their marketing and sales initiatives. 

Zoho CRM is one of the most popular e-business solutions available, with over 80 million users worldwide. 

Businesses have closed 67% more deals with the help of its lead and pipeline management features, and users of Zoho CRM have seen a 27% increase in sales revenue thanks to its advanced reporting and analytics capabilities.

Businesses using Zoho CRM have also seen a 61% increase in overall productivity as a result of the software’s integration with over 500 third-party apps. 

These great figures highlight the significance of CRM in e-commerce and the benefits Zoho CRM offers to companies of all kinds.

These factors make Zoho CRM the best choice option for your e-commerce business

It is impossible to overstate the importance of customer relationship management; e-commerce businesses need the best CRM available to increase productivity. 

The Zoho e-commerce CRM is useful in this case. The following are Zoho CRM’s features and advantages:

A Comprehensive Suite of E-commerce Features

1. Capabilities for Inventory Management

CRM’s function in an online business is to track inventory accurately to avoid stockouts, oversales, and disgruntled clients. 

Customers who have a bad inventory management experience may decide never to do business with a company again. 

To take advantage of sales trends and optimize their inventory, businesses can use advanced inventory management 

2. Tracking orders and fulfillment devices

Keeping customers informed about the status of orders in real time is essential to their satisfaction. 

Businesses should be able to provide customers with accurate and timely information by using order tracking and fulfillment tools from an eCommerce platform.

3. Customer Segmentation and Profiling

Customizing marketing campaigns can boost sales by up to 760%. 

Businesses can identify their most valuable customers and adjust their marketing strategies by using an eCommerce platform with customer segmentation and profiling features.

4. Personalized email campaigns and marketing automation

Compared to general emails, which have an open rate of 9.68%, personalized emails have an open rate of 29% and a click-through rate of 5.3%. 

Tools for automating marketing chores and developing customer-resonant targeted email campaigns should be provided by an eCommerce platform.

5. Management of Sales Pipelines and Forecasting

eCommerce success requires a well-managed sales funnel. 

According to HubSpot, companies that follow a formal sales process have a 33% higher chance of being high performers. 

The ability to manage the sales pipeline and project revenue using sales data should be offered by an eCommerce platform.

Customizable Workflows And A User Friendly Interface

Because of the user friendly layout and responsive workflows, Zoho CRM is a great choice for companies searching for a simple-to-use CRM. The following are Zoho CRM’s interface features:

1. Inspirational Guidance And Design

The user friendly layout and navigation of Zoho CRM make it easier for users to find what they need quickly, which lowers the learning curve for new users. 

Businesses can thus greatly reduce their training expenses and increase productivity.

2. Workflows that can be tailored to meet specific business requirements

Businesses can boost productivity by automating their sales processes with the CRM’s configurable workflows. 

Users can design custom workflows that meet their unique requirements by using the dragging and dropping workflow builder. 

Statistics show that 70% of salespeople concur that closing deals require a CRM system with configurable business flows.

3. Module And Field Customization Versatility

Because of Zoho CRM’s flexibility in terms of module and field customizations, businesses can tailor the software to meet their unique needs. 

Customization flexibility in CRMs is essential for businesses looking to modify their system to meet evolving requirements.

4. Dashboards For Simple Monitoring

With Zoho CRM, businesses can track important metrics and performance indicators in actual time thanks to its visual aids and dashboards.

Additionally, they give users the option to customize their data view, which offers insightful information about how well their business is performing. 

Studies show that companies using CRM’s analytics and reporting features see an average 29% increase in sales.

Conclusion

eCommerce companies can manage their customer relationships with ease and power using Zoho, a feature rich CRM solution. 

With its innovative features, smooth integrations, strong analytics, and reporting capabilities, it’s the perfect option for companies trying to increase profits and optimize their operations. 

As a Zoho Partner, Yellow Monkey Tech offers approved Zoho One Consulting services to assist e-commerce companies in streamlining their operations and maximizing the potential of the Zoho product line.

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    Certified Zoho Consultant

    Haresh Chaudhari

    Hey, I'm Haresh Chaudhari.
    I'm Certified Zoho Consultant and helping organizations to succeed through Zoho implementation. I help organizations with their Zoho Platform to unblock the power of their customers data and how Zoho can help them to drive endless opportunity to increase their sales.

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